Jinwoo Ju is Co-Creative Director of AFFORDANCE, a specialist clothing care brand.

1. Led the entire visual direction of the brand, from naming and identity design to packaging, website design and development, and image creation. Focused on ensuring a cohesive visual language where AFFORDANCE’s distinctive brand narrative flows organically within the overall structure.

2. Planned, shot, and edited all images for the website and social media marketing. Collaborated with photographers, videographers, and artists to add depth and cultural richness to the brand story.

3. Developed the brand narrative, crafted scent imagery into words, and created campaign storytelling and product guidelines.